Rag Brahmbhatt

Mature Copywriter + Amateur Art Director

Sustainable
Subscriptions

Streaming has a price, and not just a financial one.

Client: eBay

With: Nidhi Shah, João Parreira

Role: Copywriting + Art Direction

Award: D&AD New Blood 2023

While Gen Z has given up a lot to fight climate change, they remain unaware of the CO2 emissions from their audio and video streaming subscriptions. With Sustainable Subscriptions, we gave them a new way to stream guilt-free and at no cost - all by selling stuff they no longer use on eBay.

The insight, idea, and the execution
How it works
Twitter Activation