Rag Brahmbhatt

Mature Copywriter + Amateur Art Director

Vacations
2050

Vacation homes where ‘living like locals’ will no longer be possible.

Client: Airbnb

With: Martina Bossù, Nutsa Kurdadze

Role: Copywriting + Art Direction

Award: Using AI before AI became a buzzword

The background, insight, and the idea

People want to live like locals when they travel, but what happens when the locals themselves can no longer live due to climate change?

With Vacations 2050, Airbnb shed light on the cities which will be affected by drastic weather conditions by the year 2050 and give voice to the local organisations fighting the climate change.

The launch
Social activation and outdoor LED booths