In Search of Intimacy

Rewriting the story of postpartum sex for the new parents.

Client: Durex

With: Nidhi Shah, Nilay Brahmbhatt

Role: Copywriting + Art Direction

Award: Realised why my parents had an only child

More than 80% of women report intimacy issues in the first three to six months postpartum. The limited awareness often contributes to difficulties in navigating physical and emotional reactions of the couples. To address this, we created 'In Search of Intimacy', the first bedtime story book for new parents to get intimacy back in bed - authored by postpartum sex therapists.