Rag Brahmbhatt
Mature Copywriter + Amateur Art Director
Eco Pops
Sustainable lollipops that double up as tree seeds.

With Gen Z bringing back retro aesthetics and making lollipops cool again, Chupa Chups launched Eco Pops, a range of completely sustainable lollipops that double up as plantable seeds, to help them battle their climate anxiety.
For once, the juvenile expression of ‘suck it’ became the first step to help the planet.



Eco Pops placed near gardening aisle at the supermarkets.

Posters near Schools and Universities.

Memefying Eco Pops on social media.