Rag Brahmbhatt

Mature Copywriter + Amateur Art Director

Suraksha (Safety)
Keychain

A range of religious keychains that store medical emergency data.

Client: Volvo

With: Nidhi Shah, Kunal Khade

Role: Copywriting

Award: Making Grandpa understand what I do

In India, over 58,582 road accidents are reported every year involving elderly people. And yet they do not have a habit of carrying an emergency contact. However, they always carry a symbol of God to keep themselves safe.

With Volvo, we created Suraksha (Safety) Keychain. A range of NFC-enabled religious keychains that stores all vital health information of the elderly to make sure emergency help is just a tap away.

The problem, insight, and the idea