Rag Brahmbhatt
Mature Copywriter + Amateur Art Director
Suraksha (Safety)
Keychain
A range of religious keychains that store medical emergency data.
In India, over 58,582 road accidents are reported every year involving elderly people. And yet they do not have a habit of carrying an emergency contact. However, they always carry a symbol of God to keep themselves safe.
With Volvo, we created Suraksha (Safety) Keychain. A range of NFC-enabled religious keychains that stores all vital health information of the elderly to make sure emergency help is just a tap away.
