Rag Brahmbhatt
Mature Copywriter + Amateur Art Director
Tobleholder
The smartest way to hold your phone in a flight
Our first-ever brief at LePub Milan was for Toblerone. The Swiss brand wanted to double down on its accidental identity of ‘The Airport Chocolate’. So we decided to use its iconic triangle shape to solve every airplane flyer’s biggest problem. Meet the Tobleholder, the smartest way to hold your phone on a flight. Your hands are better off doing things that you love … like eating a Toblerone?
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Here is a BTS of us using the Toblerone pack as a phone holder. Yes, it works!